2012 Marketing, Advertising and Promotion
Backed by the marketing resources and expertise of MMPI Art Group, which also includes The Armory Show®, VOLTA and VOLTA NY, Art Platform - Los Angeles has a comprehensive and international advertising campaign that includes major international art and lifestyle publications, newspapers and magazines.
An aggressive, targeted and sophisticated advertising, marketing and public relations campaign will reach the international, national and regional buying audience to include:
- Advertising and editorial coverage across several consumer and art publications
- Viral e-mail blasts to a list of more than 200,000
- Targeted VIP outreach and direct mailing to an exclusive list of curators & collectors
- Promotion via cultural partners through direct mail and e-communications to their member lists
- Extensive public relations campaign targeting top international art, lifestyle & news publications
Art Platform - Los Angeles will design and publish a full-color exhibition catalogue featuring two-page spreads for every participating gallery, which include images, contact information and individual artist rosters. Galleries will also be included in the comprehensive artists index.
MMPI is one of the largest show producers in the world, including a growing portfolio of premium art shows. We have assured the continued development and enhancement of the MMPI Art Group by bringing together some of the top minds in art fairs under one partnership.
View the Art Platform - Los Angeles 2011 Closing Report here.